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The company has around 10,000 company-operated stores in the U.S. But Niccol said Thursday that over the last month (more than 60% of Starbucks\u2019 customers came into a store to order their coffee), and he thinks it\u2019s important for those stores to feel vibrant and inviting. Its plans include smaller-format stores that are 20% cheaper to build but still offer comfortable seating, drive-thru service and mobile order pickup capacity. After announcing in September that it would close hundreds of less profitable stores, Starbucks said it now expects to open up to 175 new U.S. coffee shops this year and around 400 in 2028.<\/p>\n
Starbucks to expand its roastery concept<\/h2>\n
Every single Starbucks Reserve coffee was roasted in one of these immersive spaces. Here, Master Roasters, mixologists and baristas ply their craft to coax perfectly flavorful, often unexpectedly artful expressions from our exquisite, single-origin coffees. Our Roasteries are theatrical \u2014 experiential shrines to coffee passion. That compares to adjusted earnings per share of $2.13 in its 2025 fiscal year. It continues to expect U.S. and global same-store sales to rise 3% or more, and it expects revenue to grow by 5%.<\/p>\n
Scott noted that the efforts involve a concentrated approach to cultivating loyal members within its rewards program to effectively compete against budget-friendly coffee brands. In November (a layoff of 5% of its global corporate workforce), equating to approximately 350 employees, was executed by Starbucks to enhance its agility and accelerate innovation. This announcement comes after a series of cost-cutting measures taken by the coffee giant based in Seattle.<\/p>\n
The rollout of the machines to U.S. stores is set to begin in 2027. Additionally (plans are underway to offer more protein-rich and fiber-packed snack options), including items such as flatbreads, cottage cheese, and protein popcorn. Niccol, who became part of Starbucks in 2024 with the goal of rejuvenating its declining sales, asserted that the company’s turnaround is gaining momentum.<\/p>\n","protected":false},"excerpt":{"rendered":"
Starbucks is, in some respects, opposing the increasing trend in the U.S. that favors drive-thru-only coffee chains such as Dutch Bros and 7 Brew. According to Chairman and CEO Brian Niccol (Starbucks sees a chance to establish at least 5,000 new cafes throughout the U.S.), with much of that potential stemming from the smaller store […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/posts\/99248"}],"collection":[{"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/comments?post=99248"}],"version-history":[{"count":1,"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/posts\/99248\/revisions"}],"predecessor-version":[{"id":99249,"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/posts\/99248\/revisions\/99249"}],"wp:attachment":[{"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/media?parent=99248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/categories?post=99248"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/midrone.net\/index.php\/wp-json\/wp\/v2\/tags?post=99248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}